The topic of the January 9, 2019 MCCC Business EXCELerator was “Marketing Strategies: Leveraging Social Media.” The meeting was moderated by Suzanne Rotbert, Principal, Miles & Stockbridge, P.C. and Vice Chair of the MCCC Small Business Committee. The presentation was made by Nancie McDonnell Ruder, Founding Partner of Noetic Consultants.
The presentation focused on the “art and science” of social media marketing. There are two types of social media: organic and paid. Organic does not mean free; there is a cost to create and manage the channels as well as the time associated efforts.
For strategic planning, it is recommended to follow these steps:
Social media marketing is dynamic medium and the plan you develop should be dynamic as well. Brainstorm ideas and test the market to see what works best.