The MCCC Business EXCELerator meeting on Tuesday, April 9, 2019 focused on "Conference Preparedness – How to Give it Your Best Shot." The speaker was Ira Koretsky, CEO, The Chief Storyteller.
Following an introduction by MCCC Small Business Vice-Chair Erin Allen, CONTEMPORIES, Inc. Ira orchestrated several one-on-one sessions between participants to sharpen their messaging. The central question to answer is “What Do You Do?” To formulate a reply, devise a Better Tomorrow Message™ that is memorable, impactful, and inspiring. A “system of credibility” should be present in person and online. Make sure your LinkedIn profile tells your personal and organization brand story with a clear message. Activate the Readability tools in Word to see how you can reduce the complexity of your words. It is very important to sharpen listening skills. Be an active, engaged and interested participant in conversations.
The topic of the March 22, 2019 MCCC Business EXCELerator was "Business Development Strategies: The Path to The Cash." The meeting was moderated by Erin Allen, President, CONTEMPORARIES, Inc., who is the Vice-Chair of the MCCC Small Business Committee. The presentation was made by Caryn Kopp, Chief Door Opener, Kopp Consulting.
Ms. Kopp distinguished that the purpose of marketing is to achieve awareness; the purpose of business development is to achieve sales. To achieve sales, it is recommended to follow this chronology:
This step-by-step strategy is proven to create Caryn Kopp’s The Path To The Cash®!