The topic of the March 22, 2019 MCCC Business EXCELerator was "Business Development Strategies: The Path to The Cash." The meeting was moderated by Erin Allen, President, CONTEMPORARIES, Inc., who is the Vice-Chair of the MCCC Small Business Committee. The presentation was made by Caryn Kopp, Chief Door Opener, Kopp Consulting.
Ms. Kopp distinguished that the purpose of marketing is to achieve awareness; the purpose of business development is to achieve sales. To achieve sales, it is recommended to follow this chronology:
This step-by-step strategy is proven to create Caryn Kopp’s The Path To The Cash®!