Guest Speakers

MCCC Business EXCELerator: Conference Preparedness: Onsite Marketing and Branding

March 16, 2016, 8:00am-10:15am | Find out more.


Karen Killian, President, LMD 

With three decades of agency experience, Karen leads the LMD team and drives growth for the company and its clients. She is passionate about helping clients answer their "why" to create fresh communications strategies that evoke emotion and inspire change. Since joining LMD in 2000, Karen has successfully positioned and promoted education, government, nonprofit, and private sector clients in challenging business climates. Karen graduated magna cum laude from the University of Maryland with a BS in advertising and a minor in computer science.

For fun, Karen seeks out the sun, relishes family time, and volunteers with organizations that impact children's lives.

EXPERIENCE
LMD, Laurel, MD

President 2016–Present

Partner, Vice President of Strategy & Business Development, 2000–2015
Karen led the marketing, branding, and account service teams at LMD for 15 years. She served as lead strategist on key accounts, conceived and implemented strategic plans and brands, and developed winning marketing messages for clients, such as the Department of Homeland Security, the National Protection and Programs Directorate [NPPD], and the Program Manager for the Information Sharing Environment [PM-ISE ]), Direct Holdings Global/Time Life, the National Information Exchange Model (NIEM), Sandviks/Hooked on Phonics, University of Maryland Robert H. Smith School of Business, Prince George’s County, University of Maryland Baltimore Carey School of Law, Guidewell Financial Solutions, Virginia Department of Motor Vehicles, and the ADDY Award-winning Trollbeads international advertising campaign.

Prior to joining LMD, Karen worked at several Baltimore-Washington area agencies and owned her own consulting firm.

EDUCATION
University of Maryland, College Park, MD
BS, Advertising

AWARDS

  • Marketing of Excellence Award, GBMC campaign to launch the Refractive Surgery Center.
  • National Finalist, Silver Microphone Award, campaign for the Prime Outlets, The Avenue at White Marsh.
  • Many ADDY Awards for LMD work, including a 2009 Silver ADDY for the Trollbeads/Lund Trading national advertising campaign.
  • Karen oversees LMD’s NIEM account, which won first place for its website and second place for its logo at the 2012 National Association of Government Communicators (NAGC) 2012 Blue Pencil & Gold Screen Awards.

Gloria Larkin, President, TargetGov 

Summary

  • President of TargetGov and the Government Contracting Institute. TargetGov focuses on government procurement and related business development and marketing services including the exclusive Federal Acceleration Strategies and Tactics (FAST™) Process, Capability Statements, certification services, contract development (GSA Schedules, GWACs, etc.), business development, proposal management and development, contract administration and expert federal contracting services. In the business-to-business market, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution.
  • Clients have won over $3.2 billion in federal contracts as a direct result of TargetGov consulting and related services.
  • Author of the “The Basic Guide to Government Contracting: How to Sell Your Services and Products to the U.S. Federal Government” (book & Kindle)
  • Author of “The Veterans Business Guide: How to Build a Successful Government Contracting Business” now in the fourth printing! (book & Kindle)
  • Interviewed on MSNBC, quoted in the Wall Street Journal, Washington Post, the Daily Record and TheStreet.com. Expert author with hundreds of articles regarding business development published in local, regional, national and international publications.
  • Created the Government Contracting Institute providing year-round in-person and virtual advanced-level class instruction for businesses in the federal marketplace.
  • Created the Government Business Development Webinar Series focusing on business development processes for the US Federal Government and military targets.
Recognitions, Experience
  • Currently Women Impacting Public Policy (WIPP) National Educational Foundation Chair.
  • Recognized as one of Maryland’s Top 100 Minority Business Enterprise in 2012, 2008 and 2006.
  • U.S. Small Business Administration’s 2010 Women in Business Champion, Maryland
  • Enterprising Women Magazine’s 2010 Enterprising Women of the Year honoree
  • Women Impacting Public Policy (WIPP) National Governing Board Member
  • Recognized as one of Maryland’s Top 100 Women in 2010, 2007 and 2004
  • WIPP National Procurement Committee Co-Chair 2007-2010
  • Public Transportation Board Member of Howard County, Maryland 2008-2010
  • WIPP Member of the Year 2007 (4,000,000 members nationwide)
  • National Awardee: Fifty Influential Entrepreneurs in Business 2007
  • Recognized as BRAVO Business Achievement Award Winner, 2007
  • International speaking engagements including Oxford, England; Tokyo, Japan and Dubai, UAE.
  • Featured in various nationwide publications including USAToday, Inc Magazine, Entrepreneur Start-ups Magazine, and Government Executive magazine; interviewed for BusinessWeek.com podcast, the Business Monthly newspaper.
  • Expert author with articles regarding business development published in local, regional, national and international publications.
  • Active in the following organizations: Women Impacting Public Policy, Past Chairwoman for The Baltimore/Washington Corridor Chamber of Commerce; Past-president of the Columbia Business Exchange; Member of the Business Women's Network of Howard County.
  • Past Adjunct Professor at George Washington University, DC, in the Continuing Education Division.
  • An experienced speaker with hundreds of engagements nationwide including: The Annual Veterans Conference; US Army; Annual Xchange Conference; The Department of Homeland Security at UMBC Tech Center; the Department of the Interior’s Procurement Conference; Keynote speaker at the Annual BWCC Government Procurement Fair, many others available upon request.