Green Business Forum: Leveraging Sustainability to Build your Brand and Culture

February 2, 2016 - 8:00am - 10:00am

Topic: Leveraging Sustainability to Build your Brand and Culture

Location: MCCC Board Room - 51 Monroe Street, Suite 1800, Rockville, MD 20850 Directions & Parking

Cost: Free

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Businesses whose products, services and/or operations offer environmental and social benefits can tap into consumer values and desires and stimulate resonance and loyalty.

Learn how to develop your sustainability brand and help position your business for success in the marketplace and in its environmental efforts. Sustainability brand experts and practitioners will address the following questions:

  • How do businesses create and maintain a sustainability brand?
  • What are the keys to success, and what pitfalls should be avoided?
  • What is a credible sustainability claim and what isn't?
  • How should these credible sustainability claims be integrated and balanced with claims about product or service performance and other attributes?
  • What can we learn from research in the social sciences?


7:30am - Registration

8:00am - Program


Amy Hartzler, Partner, Do Good Better and formerly of Free Range Studios


Catherine Sheehy, PMP, Program Manager, UL Environment


Jenny Burns, Director of Mission, Honest Tea


Liz Huntley, Director, Corporate Citizenship & Community Relations, MedImmune, Inc.





Mary Fehlig, Founder and President, The Fehlig Group

9:30am - Networking

MCCC and the Montgomery County Department of Environmental Protection bring you the Green Business Forum, featuring experts with unique perspectives on the advantages of being a green business. Presentations will be followed by Q&A and networking.

Click here for more information on Green Business Forums.

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MCCC Strategic Partners