Business EXCELerator

September 30, 2016 - 8:00am - 10:15am

Location: MCCC Board Room - 51 Monroe Street, Suite 1800, Rockville, MD 20850 Directions & Parking

8:00 - 9:00am

Executive Storytelling:  How Leaders Use Stories to Engage, Persuade, and Inspire

Ira KoretskyThe Chief Storyteller®

Learn how to turn your personal experiences into powerful workplace stories that engage and inspire your stakeholders. Follow a proven framework complemented by practical training aides to develop your high-impact stories that influence change, motivate teams, obtain approval, and secure funding.

9:15 - 10:15am

How to Tell Your Story When Speaking to the Government

Gloria Larkin, TargetGov

Effective story telling will:

  • Get you in the door
  • Help decision-makers know who you are
  • Build relationships
  • Get them to use your service specifications in RFPs
  • Set up sole source contracts
  • Win more contracts

Attendee take-aways include:  Tricks to target your capability statements to a specific audience, key elements you must include, common mistakes and killer omissions to avoid.

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MCCC Strategic Partners