Recap: Small Business Member Meeting - Strategic Planning - November 20, 2013

Posted Date: 
November 21, 2013

November 20, 2013

Guest Speakers: Jerry Shapiro and Mark Drury, Shapiro & Duncan

Lisa Cines, Vice-Chair of the Small Business Committee, welcomed MCCC members to the meeting. Clark Kendall, Co-Chair of the Small Business Committee introduced the guest speakers, Jerry Shapiro, President, Shapiro & Duncan and Mark Drury, Vice President of Business Development, Shapiro & Duncan. Shapiro and Drury discussed the history of Shapiro and Duncan and the company’s experience and success with strategic planning.

In 1993 Jerry Shapiro and Sheldon Shapiro took over the family business with the goal to grow the business. At that time, Shapiro & Duncan had less than $4 million in annual sales and 20 employees. Today, the company has $100 million in annual sales and 340 employees.

Drury facilitated Shapiro & Duncan’s first strategic plan. When the strategic planning meeting began, Shapiro & Duncan did not have a mission statement, written fundamental values or a clear vision. The leadership team began with a SWOT analysis to evaluate the company’s strengths, weaknesses, opportunities and threats in order to determine goals. Rather than creating goals such as, “double sales in three years or double production in three years,” the team outlined steps needed to take advantage of opportunities and steps needed to turn the weaknesses into strengths.

The most effective goals are measurable. Determining measurable expectations for daily work and clearly communicating them to the employees led to a 15% increase in production. Drury mentioned a lesson learned from the first strategic plan: Don’t take on too many goals at a time. Three significant goals each year is an appropriate number.

Shapiro & Duncan has done three strategic plans on a six year cycle in 1999, 2005 and 2011. Drury plans to implement a three year cycle in the near future. Shapiro & Duncan is always looking for the next step to further embrace innovation. Shapiro & Duncan has a Pre-Fab Facility and uses Building Information Modeling (BIM). In the future, they expect to incorporate 3D Printing.  

MCCC Strategic Partners