Recap: Small Business Member Meeting - CEO Lessons Learned with Lisa Firestone, Managed Care Advisors - November 19, 2014

Posted Date: 
November 19, 2014

November 19, 2014 Recap: 

Guest Speaker: Lisa Firestone, President and CEO, Managed Care Advisors

Clark Kendall, Vice-Chair of the Small Business Committee, welcomed MCCC members and guest speaker, Lisa Firestone, President and CEO, Managed Care Advisors. Firestone is also the winner of the Small Business Leader of the Year at the 2014 MCCC Business Awards Dinner.

Lisa Firestone founded Managed Care Advisors in 1997 and projects that next year they will be on track for continued growth. Firestone shared lessons learned from her journey the past 30 years in the healthcare industry and as CEO of Managed Care Advisors. She also answered questions from MCCC members.

When establishing your company in the marketplace, don’t spread yourself too thin. Identify your key market and stay within that space.

The team you surround yourself with is a major factor in your company’s success. Firestone is a strong believer in working with advisors and utilizing their talents and knowledge to help grow your business. She recommends building relationships with your bank, lawyer and accountant. As your company grows, make sure that the advisors you are working with are still the best fit for your company needs.

It’s important to step back, especially in times of high growth, to look at what your company needs and think about how to move forward. Work with your executive team and/or consultants to set goals and make a plan to accomplish them.

Firestone has found that the most effective marketing tactics include word of mouth, networking, getting published, writing blogs, participating in speaking engagements, and social media. These strategies are key to building credibility as a small business.

The meeting concluded with interactive Q&A with MCCC members.

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MCCC Strategic Partners